About Us
WHAT WE ARE...
Above all, we are a branded-entertainment company. We conceptualize, design and produce content that is not bound by a specific distribution platform. We are about Creative Consulting, Strategy Development and Project Implementation. We believe in “experiential” marketing and interactive communication. We have a team of professionals, experts in their respective fields that work together to provide a service of excellence. We are passionate about what we do. In other words "We like to produce experiences that results in emotions, because emotions produce memories".
WHAT WE CAN DO...
We ARE NOT service providers... We ARE a partner that gets involved in the whole process of our client's projects. From the creative process, we help scope and structure projects and stay to secure the implementation.
•General Consulting (administrative and finance)
•Executive Production
•Production Services
Froyd L Rivera, President
- 2024- Present: Exec Producer, Astra Studios, LLC
- 2012-Present: President, La eÑe Group
- 2005- 2012: VP & Station Manager, Telemundo Puerto Rico
- 2003-2005: Director of Financial Planning & Analysis, Telemundo Network
- 2001-2003: CFO, GE Plastics, Mexico City
- 2000-2001: Corporate Mergers & Acquisitions, GE Plastics
- 2000: Graduated from General Electric Financial Management Program
- 1998: MBA and MF, University of Puerto Rico
- Six Sigma (Quality) Certified
